Asset Details
- Identifier:
- EHR_535_f2
- Description:
- Composition of promotional expenditure by year for nine department stores with data available for more than one year (% of net sales) Source: As for tab. 1.
- License:
- Rights Managed
- Rights Holder:
- John Wiley & Sons, Inc.
- License Rights Holder:
- © Economic History Society 2010
- Asset Type:
- Image
- Asset Subtype:
- Chart/Graph
- Image Orientation:
- Landscape
- Image Dimensions:
- 638 x 419
- Image File Size:
- 50.5 KB
- Creator:
- PETER SCOTT, JAMES WALKER
- Credit:
- Scott, P., & Walker, J. (2010). Advertising, promotion, and the competitive advantage of interwar British department stores. The Economic History Review, 63(4), 1105-1128. https://doi.org/10.1111/j.1468-0289.2010.00535.x.
- Collection:
- Keywords:
- Restrictions:
- Property Release:
- No
- Model Release:
- No
- Purchasable:
- Yes
- Sensitive Materials:
- No
- Article Title:
- Advertising, promotion, and the competitive advantage of interwar British department stores
- Article Authors:
- PETER SCOTT, JAMES WALKER
- Article Copyright Year:
- 2010
- Publication Title:
- The Economic History Review
- Publication Volume:
- 63
- Publication Issue:
- 4
- Publication Date:
- 11/01/2010
- DOI:
- https://doi.org/10.1111/j.1468-0289.2010.00535.x
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