Asset Details

  • Description:
  • Composition of promotional expenditure by year for nine department stores with data available for more than one year (% of net sales) Source: As for tab. 1.
  • License:
  • Rights Managed
  • Rights Holder:
  • John Wiley & Sons, Inc.
  • License Rights Holder:
  • © Economic History Society 2010
  • Asset Type:
  • Image
  • Asset Subtype:
  • Chart/Graph
  • Image Orientation:
  • Landscape
  • Image Dimensions:
  • 638 x 419
  • Image File Size:
  • 50.5 KB
  • Creator:
  • PETER SCOTT, JAMES WALKER
  • Credit:
  • Scott, P., & Walker, J. (2010). Advertising, promotion, and the competitive advantage of interwar British department stores. The Economic History Review, 63(4), 1105-1128. https://doi.org/10.1111/j.1468-0289.2010.00535.x.
  • Collection:
  • Keywords:
  • Restrictions:
  • Property Release:
  • No
  • Model Release:
  • No
  • Purchasable:
  • Yes
  • Sensitive Materials:
  • No
  • Article Authors:
  • PETER SCOTT, JAMES WALKER
  • Article Copyright Year:
  • 2010
  • Publication Volume:
  • 63
  • Publication Issue:
  • 4
  • Publication Date:
  • 11/01/2010
  • DOI:
  • https://doi.org/10.1111/j.1468-0289.2010.00535.x

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